Right On Target

Target currently has multiple ways they interact with their customers using social media. Considering what I would like to accomplish for Contently Voice Theater’s social media campaign, their strategy is defiantly worth looking at. I know they are a retail company but there social channels are solid and they have built a loyal engaged following.

Facebook- The Target fan page currently has 16.5 million likes. The page has numerous tabs including a tab for photos, charity campaigns, and lastly promotions they may be running at the current time. These are all excellent uses of the FB Tabs. Also they call out the fact that Target loves to give back and encourages its costumers to do the same. These are my two favorite tabs. Another Tab is the wedding tab., which again is an excellent way to market their wedding catalog   (which I did not know existed until I saw it on their FB Tab.)

Twitter-Target currently has over three hundred and forty thousand followers. To date they have over seven thousand tweets. Observing their strategy as a follower I recognized they engage follows by using fun facts and key callouts. They tie in current events, trending topics, and popular movies and music. I think this is awesome because they are not outwardly “salesy”. I enjoy following them because I don’t feel like they are overtly trying to sale me something. They reference “The Ninja Turtles” and play Olympic trivia games. They engage their followers through common interest and cleverly tie in products.

Youtube-Target’s youtube channel is well on the way to thirty million video views. They currently have eighty five hundred subscribers to their channel. After cruising the channel myself I made a few key discoveries. The channel houses their TV commercials as well as, behind the scene video productions with top vendors. Viewers become more attached to the products as they watch and learn the details and motivation behind the products they purchase. Another great feature is videos produced exclusively for the youtube channel and other online forums. These are Target Brand videos. They promote the Target voice. They range from humors videos about their scholarship program to celebrating their 50^th year anniversary. They are cool, fun, and viewers like them.

I will combine three key approaches from the Target social strategy. I will utilize multiple channels including Facebook, Twitter, and YouTube. Each social platform will market a specific business aspect. Facebook is great for utilizing the tabs to show different categories in there own space. Twitter is great for high engagement and conversation between contently Voice and their audience. Youtube is a personal channel, which allows viewer to watch content produced by Contently Voice.