Crack for the Eyes

The Nasdaq Tower and the Reuters sign in Time Square are two of the most valuable advertising spaces in the world. The many other billboard rental spaces in Time Square carry a hefty price tag as well. Advertisers are willing to spend the big bucks to place ad's here for one reason, it is the eye crack hub of North America. New York City is the of the most densely populated city in America. In addition the city has over 50 million visitors every year. A stroll through Times Square anytime of day revels the masses with cameras snapping photos of the hundreds of billboards. 

I refer to it as eyecrack because people can't get enough this ephemeral sensation. It is an advertising high for consumers. I have been to Time Square dozens of times not for any particular reason but just to walk around on a nice day. It's a cheap, fun, spirit lifting experience to do with friends. Mostly accredited to the "beauty of the billboards". Yes of coarse there are restaurants and thing to do but what separates Time Square from other places is the atmosphere. The enormous advertisements and architecture and to see it a night is the ultimate high. It is the sensation of being apart of the "happening right now" I enjoy the most. 

Unfortunately, like any high, your tolerance increases with every encounter. Habitual visitors seek out the lasted and greatest billboard displays, especially if they are already loyal to a specific  brand.  Take for example the loyal fans of Beyonce who waited in the wee hours of the morning to see her billboard launch on the Nasdaq Tower in Times Square. 

This is one of the many cases where people come from miles and miles to see the lights of Time Square. People love it and the addiction keeps them coming over and over in growing numbers. In fact the estimated tourist rate is expected to increase to 55.9 million by 2015. That sounds like a healthy growth in cliental to me.