I have charged myself to find advertising content that I do not normally cross paths with for the purpose of this class. In this case I came across a very entertaining commercial. We all see the same advertisements for the most part. Consequently we have our own preconceived notions about them. However I am usually struck by new content and I can look at it more objectively. I especially like this Akbank commercial because it was not in english. I have no idea what they are saying, making the visualness of the commercial my focus.
The commercial is very innovative and engaging. I really like that it's not in english. I know it sounds ridiculous, but there is appreciation to be had by this. Words are a way for commercials to tell you what they want or what they want you to do. But I did not take that away from this commercial. I was far more interested in what figures the tiny people in all white wear would make next. The music was cool and up beat something I would never listen in my own playlist. As the people created there figures words appeared on in correlation to that figure. Interestingly enough I did not realize the words appearing on screen until I watched the video a second time. The first time I was too busy creating my own story that correlated to the figures.
This advertisement is a branding commercial. If I never no anything about the company I know they are a Turkish bank called Akbank who make cool commercials. And that's fine by me. I have been entertained and learned some world class knowledge. My maturity curve has allowed me to be engaged without being consumed by all the ins and outs of this company. The greatest trick advertise succeed at making people, including me, think I need something to replace or improve something I am 100% already happy with. Anywho check out the commercial, share your thoughts.
I have a few issues with this posting. There are a number of spelling and grammatical errors throughout the piece that make it difficult to get the whole message and ignore the errors.
ReplyDeleteFor example: If I never no anything about the company I know they are a Turkish bank called Akbank who make cool commercials.
And the first sentence states that we can all agree that commercials are entertaining but if I don't agree, no argument or examples are made to convince me or show me why commercials are entertaining.
That being said, the commercial was cool and innovative and it would be interesting to see more of these kinds of ads looked at with your critical eye.
Thank you Jake. The statement about commercials was general, when I wrote is I imagined a commercial that has made me laughed and I hoped it would also invite reader to remember commercial that they found funny or intriguing. I see your point defiantly something to consider.
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