Akbank's Innovative Ad Approach

Ironically the more I become aware of the advertising overload that is happening, the more I like commercials, well enjoy the entertainment they provide. Before I really knew what was happening all around me, I strangely took commercials very seriously. Now, I am growing and understanding the advertising culture more and more.

 I have charged myself to find advertising content that I do not normally cross paths with for the purpose of this class. In this case I came across a very entertaining commercial by a Turkish Bank called Akbank. The commercial is very innovative and engaging. I really like that it's not in english. I know it sounds ridiculous, but there is appreciation to be had by this. Words are a way for  commercials to tell you what they want or what they want you to do. But I did not take that away from this commercial. I was far more interested in what "figures" the tiny people in all white wear would make next. The music was cool and up beat, something I would never listen in my own playlist. As the people transitioned from one figure to the next words appeared in correlation to each figure. Interestingly enough I did not realize the words appearing on screen until I watched the video a second time.  The first time I was too busy creating my own story that correlated to the figures. 

This advertisement is a branding commercial. If I do not know anything else about the company I know they are a Turkish bank called Akbank who make cool commercials. And that's fine by me. I have been entertained and learned some world class knowledge. It is refreshing to be engaged without the after effect of wanting more. The greatest trick advertisers succeed at is making people, including me, think they need something to replace or improve something they are already 100% happy with.

We all have our own preconceived notions about commercials. However when I am struck by new content I can look at it more objectively. I especially like this Akbank commercial because it was not in english. I have no idea what they are saying, making the visualness of the commercial my focus. Anywho check out the commercial, share your thoughts.